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EAN 677786 Steiff mohair Kumamon keyring, black, white and red

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Product Description


Steiff Kumamon keyring just arrived from Japan. 12 cm ~ 4.7 in, has a limited edition of 3,500, is made of mohair and is 2-way jointed (only the arms are movable). Very limited availability.

Kumamon is a mascot created by the government of Kumamoto Prefecture, Japan. He was first created in 2010 for a campaign called Kumamoto to draw tourists to the region after the Kyushu Shinkansen line opened. Kumamon subsequently became nationally popular, and in late 2011, was voted top in a nationwide survey of mascots, collectively known as Yuru-kyara, garnering over 280,000 votes. Following his success in the contest, Kumamoto has become a top earning promotional trademark.

It is thought that Kumamon's popularity and brand presence stems from how he is solely the representative of Kumamoto Prefecture, unlike other institutions and regions that have multiple characters vying for popularity.

Size: 12 cm
Size: 4.7 inches
Edition Year: 2014
Edition Size: 3,500

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